The dating app Bumble has made a public plan to enter the metaverse and the web 3.0. They are considering relaunching its platform for finding friends. Bumble CEO Whitney Wolfe Herd said Bumble is looking at ways to revamp its BFF platform for finding platonic friendships.
Herd said, “Bumble BFF gives us a platform for Bumble to become a leader in the Web 3.0 world.”
He added, “In the near term, this means new engagement, participation, and creator models. But longer-term, it becomes a way for members to own their experience on Bumble. This could happen through the communities they build, the virtual goods and experiences they acquire, or through new ways of owning their identity as they navigate the metaverse.”
Also with him, President Tariq Shaukat said,
“We’ve got a couple of tests that we’re very excited about that we will be rolling out in the upcoming months around this, but we think that’s the first toehold there. This is something that is going to evolve. We want to make sure we’re setting the technical and engineering foundation for whatever emerges in the metaverse and in the Web 3.0 world.”