Coinbase and the National Basketball Association (NBA) to sign up for a deal on a multi-year partnership, the publicly traded crypto exchange said Tuesday.
The deal has been extended also to the women’s National Basketball Association (WNBA), NBA G League, NBA 2K League, and USA Basketball.
Coinbase Chief Marketing Officer Kate Rouch said “As part of the partnership, we will create interactive experiences to engage with the NBA and WNBA’s incredible community and athletes around the world,”.
With this partnership, people will be able to buy and sell cryptocurrencies using the NBA store and also get discounts on NBA merchandise. It is a great way to get more people into cryptocurrency trading and use cases of Coinbase.